Performance Marketing & Digital Strategy

About me

Hello, I'm Natalie, a digital strategy and performance marketing specialist. I help brands and startups turn data into strategic decisions, optimizing campaigns on Meta, Google and TikTok Ads to maximize their impact and profitability.

I'm passionate about metrics-driven growth, CRO (Conversion Rate Optimization) and efficient digital acquisition. I've worked with companies across different sectors, always with a data-driven approach focused on results.

📍 If you're looking to improve your return on investment (ROI), optimize conversion funnels or structure an effective digital strategy, let's talk. 🚀

Ready to optimize your digital strategy?

1:1 Consulting in Digital Strategy and Performance Marketing

Who is this session for?
▸ Founders and startups looking to improve their digital acquisition.
▸ Marketing teams seeking to optimize their campaigns.
▸ Businesses wanting to scale with data-driven strategies.

Schedule Consultation

Duration: 45 minutes | Format: Online | Price: $140 USD

Digital Consultant & CRO at UNICEF
Fundraising / Mexico & Chile / 2021-Present

I'm responsible for optimizing digital conversion and acquisition funnels in UNICEF campaigns. Through a data-driven approach, I generate key insights to detect barriers in the user journey and redesign strategy on landing pages. I lead analysis of critical metrics, proposing agile and sustainable solutions to improve performance. Achievement: +250% increase in conversion rate on acquisition pages, improving digital investment spend efficiency and ensuring greater impact on donations and strategic leads.

Product Manager at Falabella Group
Retail - E-commerce - App delivery / Chile & Peru / 2019-2021

I managed the comprehensive e-commerce and digital marketing strategy for +65 stores nationwide. I was in charge of digital forecasting, supervising paid media investment (SEM, social media and programmatic) and aligning budget with channel growth objectives. I implemented advanced measurement projects with Google Marketing Platform (GMP), improving KPI traceability and user acquisition efficiency. I drove UX improvements and conversion funnels in the Fazil App and e-commerce, achieving direct impact on sales. Recognition: outstanding peer and leadership evaluation, highlighting my rigor in execution and ability to generate digital business impact.

Digital Marketing & Media Manager at Exxact
Consumer Electronics - Corporate - Automotive - Education / Chile / 2018-2019

I led the planning and execution of digital strategies for clients like LG, Edenred, Auto Summit, IACC and UNIACC, incorporating artificial intelligence tools to optimize media investment and improve performance marketing results. I coordinated comprehensive campaigns across multiple channels (Google, Meta, programmatic), focusing on sales and conversion KPIs. Achievement: +40% growth in LG annual sales, with a historic ROAS of +900, being recognized by LG Korea as a success case. This role consolidated my experience in omnichannel strategies and data-driven optimization.

Digital Media Manager at WebPartners
Real Estate - Automotive / Chile / 2017-2018

I designed and implemented digital strategies for clients in real estate and automotive sectors, such as Stitchkin and Automotora Kovacs. My role included strategic advisory, funnel optimization and paid media campaign management to generate high-quality leads. In parallel, I worked on the expansion of digital marketing services, developing new value packages and structuring a scalable pricing model. Main achievement: increased client portfolio and consolidation of a sustainable digital business model.

Startup Founder at Start-Up Chile
Technology - Startups - Innovation / Chile / 2017

I was a beneficiary of one of Latin America's most prestigious acceleration programs, receiving a +USD$20,000 grant to develop a technology-based startup. I led a remote team across 3 countries, managing product development, digital acquisition strategy and initial market tests. In just 4 months, we achieved a functional MVP with traction and hypothesis validation. This experience allowed me to strengthen skills in growth marketing, multicultural team leadership and digital business scaling.

Strategic Planner at Bci Seguros and Zenit
Insurance - Financial Services / Chile / 2016-2017

I was in charge of defining digital marketing and brand strategies, negotiating with media and executing results-oriented activations. I implemented a digital tactical events plan with KPI measurement, which allowed me to increase leads by +155% compared to the previous year. My role also included coordination with commercial teams and suppliers, achieving alignment of digital strategy with business objectives and ensuring sustained growth in online channels.

Business Analyst at Viajes Falabella
Tourism - Travel E-commerce / Chile / 2015-2016

I was responsible for optimizing profitability and conversion KPIs for the remote sales digital channel. I developed a competitive monitoring system for dynamic digital pricing, which allowed us to anticipate competitor movements and strengthen e-commerce strategy. This strategic analysis contributed to maximizing revenue and improving margins in a highly competitive environment.

Digital Marketing Analyst at Viajes Falabella
Tourism - Travel E-commerce / Chile / 2013-2015

I managed digital media budget, coordinated with agencies and optimized online advertising. I monitored performance metrics, proposing strategic adjustments based on data. Outstanding result: KPI overachievement, which allowed me to take on new challenges and grow professionally within the organization.

Marketing and Communications Coordinator at ABB
Energy - Industrial Engineering / Chile / 2013

I planned and executed corporate events in different regions of the country, ensuring proper brand visibility. I developed internal and external communication strategies, and implemented a commercial prospect tracking system, improving efficiency in opportunity management.

Media Planner at Havas Media
Airlines - Mass Consumer - Automotive - Consumer Electronics - Beauty - Luxury / Chile / 2011-2013

I managed digital media strategies for global clients such as Air France, Ideal, Peugeot, Philips and Puig. I defined objectives, selected channels, defined KPIs and tracked results. Emblematic case: Peugeot sold out their new 2013 model through 100% online reservations, a milestone in the automotive industry.

Hi there!
I'm Nat

Digital strategy specialist with experience in startups and global brands.

About me

How can I help you?

Growth and acquisition with performance marketing.

Conversion funnel optimization (CRO).

Analytics for strategic decision making.

Multi-channel strategies on Meta, Google and TikTok Ads.

Ready to optimize your digital strategy?

1:1 Consulting in Digital Strategy and Performance Marketing

CONVERSION-FOCUSED services